Coming soon:
"A Litigator's Guide to the
Psychology of Persuasion"
(ABA, 2011)
Focus Groups
Focus Groups & Mock Trials
The most important thing about your case is what your audience thinks about it. Focus groups and mock trials give you a chance to hear jury eligible community members discuss the strengths and weaknesses of your case. (To learn the difference between a focus group and mock trial, please see our FAQ page.) You will learn what aspects of the case are most important to jurors and what aspects need further clarification. You will also learn which witnesses are not well received and the effectiveness of demonstrative evidence.
With this information, Bradshaw Litigation can provide you with a complete case evaluation and risk assessment. Every mock trial we conduct is tailor made for the specific case. We begin by evaluating all case material and meeting with members of your firm to discuss your options and recommend a strategy. We then make all logistical arrangements (e.g., research facility, recruitment of participants) and prepare all stimulus materials, questionnaires, and informed consent forms.
Our summary of this research will include recommendations regarding settlement options and/or trial strategies (e.g., key points, potential problems, demonstrative evidence). Bradshaw Litigation will also provide you with a DVD recording of all deliberations so you can see first hand what is going on in the jury room. When necessary, this also serves as a valuable negotiation tool.
With this information, Bradshaw Litigation can provide you with a complete case evaluation and risk assessment. Every mock trial we conduct is tailor made for the specific case. We begin by evaluating all case material and meeting with members of your firm to discuss your options and recommend a strategy. We then make all logistical arrangements (e.g., research facility, recruitment of participants) and prepare all stimulus materials, questionnaires, and informed consent forms.
Our summary of this research will include recommendations regarding settlement options and/or trial strategies (e.g., key points, potential problems, demonstrative evidence). Bradshaw Litigation will also provide you with a DVD recording of all deliberations so you can see first hand what is going on in the jury room. When necessary, this also serves as a valuable negotiation tool.
